Jane Frye of Tasting Table reports, in Italian Job, June 2017, Frozen Negronis are this summer’s frosé — “Walk into any bar or restaurant these days, and you’re likely to spot someone sipping a bright-red Negroni. The Italian aperitif’s mix of gin, vermouth and Campari make it the perfect classic cocktail for easing into (or out of) the night—and people can’t seem to get enough.”  More

Negroni’s were super hot a few summers ago, and they seem to have dropped out of favor. But it looks like  frozen version has got Negronis back into the limelight.

Photo: Rachel Vanni/Tasting Table

In a more recent look we found

Frozen Negroni Muscles in on Frosé’s Summer Reign

The classic Negroni, reimagined in a frosty, blended format, has emerged as a strong contender for the title of this summer’s hottest drink, challenging the long-standing reign of frosé. While frosé continues to be a popular choice for cooling down, the Frozen Negroni is making significant waves, appearing on trendy bar menus and in online features as the sophisticated slushie of the season.

The appeal of the Frozen Negroni lies in its ability to offer a complex and bracingly bitter flavor profile—a contrast to the often sweeter notes of frosé. This grown-up take on the frozen cocktail trend caters to a palate that appreciates the iconic combination of gin, Campari, and sweet vermouth, now delivered in a refreshingly icy blend.

Numerous publications and cocktail experts have highlighted the Frozen Negroni as a key drink trend for summer 2025. Articles in food and beverage magazines point to its rising popularity in cities known for their vibrant cocktail scenes. One headline boldly declared, “Sorry, frosé, but there’s a new boozy slushie in town,” encapsulating the sentiment that the Frozen Negroni is the new “it” drink.

Also, Frosé, the blended rosé wine concoction that took summer by storm in previous years, hasn’t disappeared. It remains a fixture on many menus and a go-to for those seeking a lighter, fruitier frozen beverage. However, the conversation this summer has notably shifted to include the bold and bitter profile of the Frozen Negroni.

The trend also points to a broader movement towards more complex and less uniformly sweet frozen drinks. Variations like the “Frozen Espresso Negroni” are also cropping up, showcasing the versatility of this chilled classic.

In conclusion, while frosé remains a beloved summer staple, the Frozen Negroni has undoubtedly captured the attention of cocktail enthusiasts and trend-watchers this summer, earning its place as a popular and chic alternative for beating the heat.  More